It\u2019s this last brand Alcraft is turning its attention to first, reimagining the 2013 model year Range Rover with even more of a British spin. Here\u2019s how, according to Alcraft design consultant Matthew Humphries:<\/p>\n
\u201cWe\u2019re extremely pleased with how the Range Rover study has turned out. We\u2019ve made it more elegant by simplifying the lines and have given it the timelessness associated with the best British design.<\/p>\n
\u201cWe\u2019ve also differentiated it more from the other Range Rover models and I think we\u2019ve achieved a more limousine-like presence while ensuring a degree of classic British understatement.\u201d<\/p>\n
While we agree that the re-designed Rangie is much simpler and more elegant \u2013 the chintzy chrome has been banished \u2013 we have to admit the styling approach is more evolutionary than revolutionary.<\/p>\n
But then again, this is the idea behind the new project in collaboration with the RCA. The RCA has more of an influence on modern car design than you might think, too. Many graduates from the institution have progressed into many major car manufacturers\u2019 design departments, including Paul Howse, who worked on the new McLaren P1 hybrid hypercar.<\/p>\n
Alcraft believes there\u2019s a very real opportunity to target those more reserved buyers of high-end luxury cars, as company chief executive David Alcraft explains:<\/p>\n
\u201cAlthough some customers want their cars to make loud personal statements, we believe there\u2019s a gap in the market for personalising products in a way which explicitly respects their brands\u2019 heritage and British style. \u201cThis is something which is not specifically provided for by other companies. We\u2019re very privileged to work with the Royal College of Art, which has helped us develop this ideology into vehicle designs.\u201d<\/p>\n
Alcraft\u2019s views are backed up by a recent study, which outlined almost half of people asked said they regard British style, craftsmanship and heritage in their choice of vehicle as \u201cvery important.\u201d And that\u2019s despite many respondents owning non-British brands.<\/p>\n
The Alcraft Motor Company Range Rover study is the first in a number of re-imagined concepts that will appear in the future \u2013 the company is already taking customer enquiries for visual enhancements to the Range Rover Sport and Evoque models, the Land Rover Discovery and the Jaguar XF Sportbrake estate.<\/p>\n","protected":false},"excerpt":{"rendered":"
It\u2019s this last brand Alcraft is turning its attention to first, reimagining the 2013 model year Range Rover with even more of a British spin. Here\u2019s how, according to Alcraft design consultantRead More…<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":114,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.biogrators.com\/wp-json\/wp\/v2\/pages\/118"}],"collection":[{"href":"https:\/\/www.biogrators.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.biogrators.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.biogrators.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biogrators.com\/wp-json\/wp\/v2\/comments?post=118"}],"version-history":[{"count":0,"href":"https:\/\/www.biogrators.com\/wp-json\/wp\/v2\/pages\/118\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.biogrators.com\/wp-json\/wp\/v2\/pages\/114"}],"wp:attachment":[{"href":"https:\/\/www.biogrators.com\/wp-json\/wp\/v2\/media?parent=118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}